National Climate Initiative (NKI)Using "Green Nudges" to trigger climate-friendly behavior in companies
November 2018 – October 2021
Supported by Federal Ministry for the Environment, Nature Conservation and Nuclear Safety based on a decision by the German Bundestag
Klimaschutz- und Energie-Beratungsagentur Heidelberg - Rhein-Neckar-Kreis (KliBA),
Sächsische Energieagentur (SAENA)
With the National Climate Initiative (NKI), the German Federal Ministry of the Environment promotes innovative projects related to climate protection. In collaboration with Energie-Konsens from Bremen, the climate protection and energy consulting agency Heidelberg - Rhein-Neckar-Kreis (KliBA) and the Saxon Energy Agency (SAENA), and within the framework of the project "Green Nudging" (FKZ: 03KF0072B), ConPolicy will develop, implement, evaluate and scale nudges aimed at promoting climate-friendly behavior in companies over the next three years.
Following a review of the current state of research on "green nudges", nudges will be developed, implemented and tested in a pilot phase in ten companies. In addition, the project aims at spreading in two selected model regions (Rhine-Neckar district and Saxony), as well as preparing materials for nationwide scaling.
The NKI funding enables the development and introduction of nudges in a corporate context, testing their effectiveness, and thereby expand the approach to a not extensively tested context (corporate climate protection).
ConPolicy is responsible for the following two work packages in this collaborative project:
- One work package will review the current state of research, compile a "nudge catalog" with suitable, already tested nudges and create a process aid for autonomous development of nudges.
- In another work package, ConPolicy will evaluate the implemented nudges for the purpose of providing proof of efficacy of the tested interventions.
In addition, ConPolicy is involved in company workshops, in which tailor-made nudges are developed using a participatory approach.
Further information (in German) about the project can be found on the project's homepage.
Dr. Max Vetter Project Manager Consumer Research
+49 (0)30 259369-03 firstname.lastname@example.org