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Project for the European CommissionBehavioral study on consumer behavior in digital financial markets

Project period:
March 2018 – February 2019

Client:
European Commission – CHAFEA

Project partners:
LE Europe, Ipsos NV und VVA Europe

The digitalization of financial services allows consumers already today to inter alia check their balances online, make online credit transfers or purchase securities or insurances. While established financial institutions adapt their business practices to this changing market, new players with innovative business models (e.g. fintech and insurtech firms) emerge and transform the way consumers use financial services. Although these developments bear many advantages for consumers, they likewise imply risks, e.g. with regard to the marketing and information disclosure of financial products.

Against this background, the European Commission has commissioned a behavioral study to pursue the following goals:

  1. Depiction of the landscape of digital financial services providers

  2. Mapping of the commercial practices encountered online

  3. Identification and testing of the drivers behind the effectiveness and propagation of these commercial practices through behavioral experiments

  4. Deduction of evidence-based recommendations for policy

ConPolicy is implementing the project together with a consortium consisting of LE Europe, Ipsos NV and VVA Europe. Together with LE Europe ConPolicy will be responsible for the design of the behavioral experiments, the implementation and analysis of a representative consumer survey, which will be conducted in various EU member states and the deduction of recommendations for policy.

Project of

Project Manager Consumer Research

+49 (0)30 259369-08 kettner@conpolicy.de

Christian Thorun

Managing Director

+49 (0)30 259369-01 thorun@conpolicy.de

Jana Diels

Project Manager Consumer Research

+49 (0)30 259369-02 diels@conpolicy.de